Duke basketball: Four benefits Zion Williamson clearly took from Coach K
By Matt Giles
Four benefits Zion Williamson clearly took from Duke basketball: LIMELIGHT
Because of Mike Krzyzewski’s unmatched level of consistent success in Durham — coaching Baby Boomers, Gen X, Millenials, and Gen Z along the way, mind you — the program draws unparalleled gobs of attention.
Whether you are an avid supporter, a vicious critic, or just a casual fan, the ratings say you’re probably tuning in when the Blue Devils play. Likewise, whether a purebred Dukie, a pitiful troll, or just one who checks in from time to time, the fact that the official Duke basketball social media accounts boast more than double the followers of any other college sports team — football included — suggests you have interacted with posts from the program’s creative team.
The extreme popularity, of course, was public knowledge long before Zion Williamson arrived, supporting the notion that the current New Orleans Pelicans rookie and endorsement magnet made the only correct decision if his goal was to seek maximum exposure before turning pro. Yes, ESPN would’ve still covered The Zion Show had it taken place elsewhere; that said, we all know the spectacle wouldn’t have demanded nearly as many seething eyeballs as it did in Duke gear.
A Duke basketball benefit to Zion, indeed.