Duke University recently announced that the school athletics department and Nike have agreed to a new licensing agreement for all Blue Devil varsity athletic teams. The newest contract will extend the partnership for the next 12 years until 2027.
Duke has been signed with the brand since 1992, and it’s tough to see the Blue Devils ever switching to wearing anything other than Nike apparel. The deal requires Nike to provide uniforms, footwear, apparel, and equipment for all of Duke’s 27 varsity athletic teams through 2027. President & GM of Nike North America Joaquin Hidalgo had this to say about why they decided to extend the deal with the Blue Devils:
“Duke University is a proven leader in higher education and college sports, and we are especially excited to extend our support of Blue Devil student-athletes, coaches, and programs. Duke Athletics is driven by inspired leadership, and commitment to excellence and innovation, which collectively serve as the cornerstone of our partnership.”
Nike is still the dominant apparel provider for the Atlantic Coast Conference and the NCAA in general, although longtime client University of Miami recently switched to sign a 12-year deal with Adidas after over 25 years with Nike. The apparel company has already provided new uniforms for the football team, men’s basketball team, and women’s basketball team for competition for this season. My personal favorite for basketball is the home white Nike Throwback uniform introduced in 2014, but that’s just me.